• Tracy Ericksen, KiwiGroup

Salesforce CEO Seeks Kiwi Group Inc.'s Input on Artificial Intelligence

Updated: Aug 14, 2019





Last month, our President, Tracy Ericksen, was invited to attend an elite focus group luncheon comprised of industry experts that was hosted by Marc Benioff, Salesforce CEO. In preparation for the annual Dreamforce conference taking place later this fall, Marc has been visiting major cities across the country to test messaging and delivery. Executives from some of Minnesota’s biggest companies including 3M, Ecolab, United HealthCare and Ameriprise were invited to listen to Marc share his thoughts and provide feedback regarding their experience with Salesforce. 


The theme of the luncheon was connecting with customers in new ways and focused on the investments industry leaders such as Google, Amazon and Apple are making to embed artificial intelligence into software. Artificial intelligence helps to automate tasks, predict behavior and spotlight relevant information. For Salesforce customers, this means their version of artificial Intelligence enabled through Einsteinhas the human like abilities to recognize patterns, make decisions and learn from experience. In sales, it helps salespeople to focus their time and identify the best next step for their top opportunities. 


"It’s exciting to witness the commitment Salesforce continually makes to staying ahead of the curve, especially when it comes to artificial intelligence", said Tracy Ericksen, Kiwi Group Inc. President. "The combination of artificial intelligence and Salesforce will remove barriers and opens doors for companies to connect with customers in ways they never dreamed possible."

"Salesforce has the largest CRM market with revenues exceeding 5 billion. I was impressed that a CEO of the size and scope of Salesforce took the time to meet with such an intimate group here in the Twin Cities. He was an active listener and was genuinely interested in our feedback."

Here's what we can expect from artificial intelligence in the future:

​​​International Data Corp. predicts the world-wide market for artificial intelligence to increase to $16.6 billion in 2019 from $1.6 billion in 2015, which represents a CAGAR of 65.2 percent. Specifically, industry watchers expect artificial intelligence to drive substantial market growth in software in the next few years. Companies striving to connect with customers in more intimate, immediate and relevant ways than ever before through insights gained from artificial intelligence. 


CRAMS, a cloud-based health and safety software, has even proposed that AIs could help revolutionize healthcare.

For more information, on artificial intelligence and how to better connect with your customers, contact Kiwi Group Inc. today.

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